The Rome Business School's Master's Degree in Arts and Culture Management is an exclusive programme designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.

Attendees will receive advanced managerial expertise, anchored in the international context,thus becoming ready to excel as modern cultural managers and innovative leaders in the field of the creative industries.

Upon completion of the programme, attendees will be able to:

• Understand the characteristics and trends of the arts and culture market and the role played by the cultural manager.
• Recognize the intersection of cultural management with other areas of political, economic and social concern, such as national identity, cultural diversity, economic development, urban regeneration and heritage preservation.
• Develop and apply effective marketing and communication strategies in the global environment of arts and culture, both for private and public/non-profit organizations.
• Identify and manage the characteristics of the man artistic and culture-related businesses and to develop effective managerial strategies.
• Develop and nurture cultural brands.
• Master the use of new technologies within cultural organizations and the most advanced communication tools and channels.
• Structure effective managerial processes and functions for cultural organizations.
• Organize fundraising activities and events to support cultural initiatives.
• Explore the impact of legislation on the cultural market.
• Manage financial dimensions related to cultural activities in the global economy.
• Develop a comprehensive business plan for arts and cultural ventures.
• Understand and utilize project management techniques for culturerelated managerial activities.
• Evaluate and apply leadership models as tools for ethical and culturally-influenced decision-making.