This Master's Degree aims to introduce and develop understanding
of the concepts, principles, tools and techniques of marketing management,
and to highlight current issues in the field of marketing. The Master's
Degree will equip students with the analytical tools that will help them in
marketing decision-making, and enable them to understand marketing as a
managerial activity and its relationship with other management functions.
Students will be able to apply relevant diagnostic and analytical tools to
develop and evaluate marketing plans, as well as develop a rationale for the
activities and decisions made by marketing managers and their impact on the
business. Students will also develop a critical awareness of current and
emerging issues in marketing.

The Master's Degree utilizes case study analysis and other investigative
forms to introduce to the student practically the marketing and communication
issues at stake.