This Master's Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

1. structure precise operational plans and strategies for the promotion of a political candidate or group

2. make the best use of social media and the web for political electoral marketing and communication ends

3. learn about new visual and offline means of communication for a winning placement in the political electoral market

4. enhance their public speaking capabilities also in terms of consultancy to others

5. correctly set up and manage an electoral campaign

6.know and understand the peculiarities of the different electoral systems

7. utilizing and designing political electoral research and surveys

8. identify and add value by using different leadership styles

9. know the best techniques for the organization of a political event

10. realizing effective fundraising campaigns

11. managing press office activities aimed at the promotion of political candidates or parties

12.master the most evolved spin doctoring techniques

13. acquire an overview of some of the best practices in the international context